Opal Social

Standing Out in a Saturated Market + Getting Vulnerable Online

• Jyssica Leilani • Season 1 • Episode 3

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February's theme is Falling in Love with Your Business and Your Irresistible Offers! Jyssica dives into how to get real, embrace your weird, and stand out online as a disruptive brand or entrepreneur. Businesses get seen and grow when they embrace their full dimensionality, and shine light on human stories that need to be heard. This helps your customers and clients embrace their truest self, with your help along the way. Embrace the experimental side of marketing to see the expansion you know you're capable of.


On today's Opal Social podcast episode:

  • Align with the current market and embrace change without reinventing the wheel
  • Janelle Monae lyrics as your new mantra for showing up
  • How to stand out and attract your people in a crowded market
  • Tool for embracing vulnerability in marketing and sharing your personal or company story
  • How Jyssica overcame her fear of sharing her own "weird"
  • What's on the other side of being afraid of cancel culture
  • How to ensure your marketing stays authentic when you hire it out

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